Social And Community Lead (Finance)
Job Description:
Social and Community Lead
Newark, NJ
Hybrid
MARS Wrigley is looking for a strategic and creative Social & Community Lead to build, grow, and engage our brand communities across key platforms (Facebook, Instagram, TikTok, YouTube, Pinterest, and X). This role goes beyond community management-it's about shaping conversations, driving cultural relevance, and leveraging insights to fuel engaging content that resonates and converts.
If you are a strategic thinker who can translate insights into impactful content and engagement strategies. A cultural connector who understands internet culture, social trends, and how brands can participate authentically as well as a strong communicator who can craft compelling brand responses and foster online conversations, we want you to join the MARS team!
What are we looking for?
- Minimum Associates Degree required in Marketing or a related field
- 1-3 years' experience in social media marketing and content creation
- Deep knowledge of social platform features and trends
- Experience in community management and driving social engagement
- Experience writing copy to ensure it is on-brand and meets brand guidelines
- Ability to set and achieve goals and manage multiple projects and priorities
- Ability to create strong relationships across internal departments & external agency partners
What would be your key responsibilities?
Develop and Execute Social Strategy
- Partner with internal teams and agencies to create and implement innovative social media strategies that align with brand goals.
- Use data-driven insights and cultural trends to guide real-time and long-term content strategies.
Drive Engagement & Community Growth
- Lead real-time community engagement, ensuring brand voice consistency while fostering meaningful connections.
- Proactively identify opportunities for brands to join cultural conversations, particularly on Threads, Twitter (X) and TikTok.
- Use social listening tools to surface trends, audience insights, and opportunities for engagement.
Content & Campaign Execution
- Collaborate with creative teams to ideate and optimize engaging, platform-native content that drives impact.
- Manage the end-to-end content approval process, ensuring alignment with brand and regulatory guidelines.
- Schedule and publish social content across platforms, optimizing for engagement and reach.
Insights & Performance Measurement
- Track and analyze social performance metrics to inform future content and engagement strategies.
- Share key insights and learnings with internal stakeholders to refine social execution.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role. This position is not eligible for relocation benefits.
#LI-MS1 #LI-Hybrid
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
