Fleet Science Center
Brand Manager (Marketing)
General Statement:
The Brand Manager, as the leader of the Brand Marketing Team, supports the Fleet Mission and Visitor Experience Philosophy by managing the Fleet's brand positioning and visibility through strategic and tactical planning and ensuring the execution of paid, owned, and earned media opportunities. The Brand Manager also verifies that organizational key messages and brand standards are being used consistently across the organization, and facilitates design and production that supports various Fleet products, programs, and initiatives.
Reports to: Vice President of Advancement
Primary Duties and Responsibilities, including mental requirements of position:
Tools and equipment used to perform this position: personal computer, mobile/telephone, fax, copier, Microsoft Office Suite (Word, Excel, Outlook), social media platforms as an administrator and user, project management software (such as Trello or Notion), inter-team communication tools (such as Slack), Google and other analytics tools, own vehicle.
Supervision, direction, or guidance provided for this position:
Performs duties without direct supervision. This position requires the employee to exercise independent judgement in regard to setting the necessary work schedule, determining what work needs be done and in what time frame based on plans and goals set with the Vice President of Advancement. Supervision needed to discuss non-routine questions or concerns.
Physical Requirements of this Position:
Light Work: Position involves sitting, standing, and/or walking. Position requires ability to frequently exert up to 10 pounds of force to move objects and occasionally exert up to 20 pounds of force to move objects.
Experience, education, or skills required for this position: